Crashes at the first game screen or splash screen can be caused by a few different things, including (but not limited to) an incompatible video card, older drivers for a compatible video card or sound card, or a conflict communicating with the disk drive. There are several steps you can take to try and resolve this issue.
Ensure that all of the game's minimum requirements are met.
How
to find the minimum requirements for the game
Make sure that you have the latest drivers available for your video and sound card.
Make sure that any unnecessary background tasks are terminated. These tasks could interfere with the running of the game.
How to end your background tasks
Check to make sure you have installed all of the patches available for the game. To check for new patches:
Click the Start button (Windows button for Windows Vista) on the Windows Taskbar.
Click All Programs.
Click the game folder (The default should be in the EA Games or EA Sports folder.)
Click the Check for Update or Auto-Update icon (This will force the game to check for updates.)
Check to make sure there are no CD/DVD-ROM reading errors. While the game will usually display an error about reading the disk, in this circumstance it may not necessarily display such an error.